Big Idea

  • If you’re expecting them to find your Podcast, you better hope Santa comes too. (Tweet This)

  • Podcasting has a discoverability problem. What is your solution? (Tweet This)



  • Larry Roberts

    Although I have been using Facebook since I launched my show nearly a year ago, I find that gaining listeners from it is extremely difficult. I’ve gone as far as buying ads, promoting posts etc and nothing was successful.

    Now, if we look at Twitter, it’s amazing. My numbers increased exponentially after I started really working Twitter. But, you can’t have nor expect others to find you on either medium.

    For example, I’m faced with a similar challenge on another social media platform. I just launched an Instagram page, but I don’t have the first clue on how to use it, find followers or even interact on it. Granted, I’ll be watching Youtube vids, but to just post and hope for the best doesn’t work.