John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.

He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.

Sponsor revenue went up in August – and he KILLED THE PREROLL – but that’s not the entire story.

John is more interested in growing his audience than he is growing his sponsorship revenue.

Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.

Big Idea –

It’s about the listener – not the advertiser – @JohnLeeDumas (Click To Tweet)


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