The Podcast Report: Why Downloads Are a Dying Metric (And What to Track Instead) In this solo "walk-and-talk" episode from, Paul Colligan reflects on his recent induction into the Podcasting Hall of Fame and tackles the industry's obsession with the most misleading metric in the business: The Download. While downloads are the easiest number to track, they are also the easiest to cheat, manipulate, and misunderstand. Paul breaks down why you should stop chasing big numbers and start focusing on t

Podcast Success: Publish, Pair, Promote Like a Pro! In this episode, we break down the essential steps for podcasting success—publishing, pairing, and promoting—and explore how these strategies can elevate your podcast above the noise in the...

Use AI to enhance, not replace, your podcast! 🎙️ In this episode of the podcast report, we explore the dynamic role of AI in podcasting and how it can help creators elevate their shows. From using AI tools to simplify tasks like creating YouTube...

What if you could revolutionize your podcast production workflow overnight? Discover the game-changing potential of AI in our latest episode, where we uncover how advanced tools like the new iOS Notes feature can transcribe audio seamlessly and...

Paul Colligan and Dave Jackson from the School of Podcasting dive into the essential insights for podcasters in 2024. They discuss the evolving landscape of podcasting, including the surprising decrease in active podcasts and why the space isn't as...

In this episode, we explore seven ways to dominate Podcast Movement 2023 in Denver. We emphasize the value of hallway conversations over sessions, the importance of verifying information, asking specific questions, and understanding the environment....

On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the...

Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.

Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption -

When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s.,...