Episodes
How Do I Get My Audience To Do Something? The Podcast Report Episode #59
Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul...
Why iTunes New Notable Shouldn’t Be Your Goal - The Podcast Report Episode #58
There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And...
The One Weird Thing About Podcasting For The Money - The Podcast Report Episode #57
Paul Colligan is back from Podcast Movement 2015 and doesn’t have a traditional event recap with a shelf life of a few weeks - but offers instead a few ideas on why Podcasting “For The Money” is doing far less damage to the industry...
What Do I Do After They’ve Bought My Product? - The Podcast Report Episode #56
Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something...
When Should The Podcaster Sell Their Own Stuff? - The Podcast Report Episode #55
Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) One obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast...
Running The Numbers - The Podcast Report #54
Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously () In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a...
The Most Important Thing In Podcasting - The Podcast Report Episode #53
Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the...
It Is An Issue Of What YOU Are Doing In Podcasting - The Podcast Report Episode #52
Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News. Big Idea - It's no longer an issue of what's...
7 Reasons Why You Don't Want To Be Podcasting - The Podcast Report With Paul Colligan Episode #51
http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy...
Lessons Learned In 50 Episodes - The Podcast Report With Paul Colligan Episode #50
The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting. What The Audience Expects And What The Numbers Tell You Aren’t Always...
Is Batching Your Podcast The Next Thing? - The Podcast Report Episode #49
The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode...
3 Ways Today’s Podcast Content Can Serve You In 3 Years - The Podcast Report Episode #48
Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be decades long?Big Idea...
Reports Of Social And Spotify - The Podcast Report Episode #47
2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The...
Podcast Monetization - The Integrated Model - The Podcast Report Episode #46
In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode...
The Grand Patreon Monetization Experiment - The Podcast Report Episode #45
Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experiment" and how you can be...
Does SoundCloud.com And/Or Podcasts.com Affect My Hosting Strategies? - The Podcast Report Episode #44
SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul...
Podcast Monetization - The Direct Method - The Podcast Report Episode #43
In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a...
Podcast Monetization - The Indirect Method - The Podcast Report Episode #42
- Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements he sees in...
My Goals And Plans For Podcast Movement 2015 - The Podcast Report Episode #41
Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to. Big Idea - If You Don’t Know What You Want, You’re Not Going To Get It...
Ceiling? What Ceiling? - Podcast Report Episode #40
Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How...
7 Lessons Learned At Social Media Marketing World 2015 - The Podcast Report Episode #39
- Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event. Big Idea - Are You Responding to What Podcasting Is - Or What You Hope It...
Does Video Make Sense For An Audio Podcast - The Podcast Report Episode #38
- Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015"...
What Kind Of Podcast Are You Making - The Podcast Report Episode #37
- The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-897-1290. Big Idea - Are...
Can You Monetize ANY Podcast? - The Podcast Report Episode #36
Sure, You Can Monetize Any Podcast - But Is The Juice Worth The Squeeze?